Project Description

OnStar

“Make a Real Connection” direct marketing campaign focused on educating new customers about OnStar’s in-vehicle diagnostic and communications services.

OVERVIEW

In a world connected by smartphones and digital assistants, the concept here was to focus on a real human connection. Conversations between customers and OnStar advisors are represented with an audio waveform graphic throughout all mediums.

MY INVOLVEMENT

Concept Development
Art Direction
Animation

EMAIL – DESKTOP

Modular, dynamic, and data-driven template designed to populate based on audience and message.

EMAIL – MOBILE

Responsive, mobile-friendly, and built to accommodate interchangeable pricing, vehicles, and hero imagery.

ONLINE ADS

Additional messaging with OnStar features and offers that are specific to the customer’s needs.

DIRECT MAIL

A conversation told in three phases with an envelope that gradually unfolds into the shape of a star.

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Need a Designer?

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Let’s Talk

Chicago, IL
810-543-5031
kylemisteravich@gmail.com