Project Description
General Motors
Personalized email and direct mail communications on a massive scale for one of the world’s largest automobile manufacturers.


Personalized data-driven email marketing campaigns deployed on both the corporate and dealership level.




ANIMATED ICONS
A set of simple looping GIFs that were created to be placed into any email to add visual interest and a sense of urgency.

DIRECT MAIL
Personalized data-driven direct mail marketing campaigns deployed on both the corporate and dealership level.




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